With respect to Mitch McConnell’s 2014 re-election campaign, Charlie Cook may have said it best: Mitch ran “a pitch-perfect race."
McConnell needed to. After Mitch bested his GOP primary opponent, The Louisville Courier-Journal called the general election contest against Kentucky Secretary of State Alison Lundergan Grimes the “fight of his political life.”
Public polling showed the race to be close well into October. But McConnell was executing a disciplined, long-term strategy designed to continually build toward election day on a solid foundation of accomplishments.
MHW developed a multi-layered media campaign that included advertising on national themes, casework and legislative victories, rapid-response TV and radio ads on Grimes’ factually flawed attacks and numerous gaffes, and hyper-local TV and radio campaigns that targeted each region of Kentucky with specific, tailored messages. In the end, McConnell ran a presidential-level campaign, with as many as 17 unique TV ads on the air across Kentucky at any point in time.
The McConnell campaign completely discredited Grimes’ efforts – even though she was backed by the full force of the Democratic establishment up until election day.
After a fiercely-contested campaign, Grimes’ messaging and support collapsed. McConnell won a blow-out victory of 15 points, secured a sixth term, and shortly thereafter was elected Majority Leader of the United States Senate.
When Senator Susan Collins launched her 2014 re-election campaign with a 60-second ad featuring testimonials from union members at Bath Iron Works and endorsements from all four unions at BIW, it was clear to all that she was a unique Republican running a unique campaign.
MHW created advertising for Senator Collins that highlighted her caring work for constituents, her leadership role in ending the government shutdown, and her work ethic – exemplified by her historic vote streak in the United States Senate.
Senator Collins' closing ads were called “near-perfect” by Mark Halperin.
Collins won with 68% of the vote, her largest margin of victory ever.
Nothing in Illinois politics is easy, and the race for President Obama’s former Senate seat proved no exception.
Congressman Mark Kirk faced off against State Treasurer Alexi Giannoulias, a personal friend of the President.
Running on his record as an independent budget hawk, Kirk overcame millions in Democratic attack ads, as well as repeated campaign trips by the President, to deliver the GOP one of its biggest wins of 2010.
Doug Ducey entered the race for governor with a vow to work for every vote. He then executed a campaign that fulfilled this promise.
The former Cold Stone Creamery CEO emerged from a crowded GOP primary field by building a coalition that Arizona insiders called one of the broadest ever assembled in the state, uniting members of the business and agricultural communities, social conservatives, and grassroots activists. After securing the Republican nomination, Ducey campaigned in every county, even attracting support from Democratic state legislators.
MHW produced a media campaign featuring Doug speaking directly to camera about his business record, and plans to grow Arizona’s economy and curb illegal immigration. In the campaign’s final months, MHW ads drove the contrast between Doug and his Democratic opponent, successfully framing the race as a choice between a “conservative businessman” and a “liberal lobbyist."
On Election Night Ducey defeated Fred DuVal by 12 points.