James Fallows of The Atlantic called "Chinese Professor," "the first ad of the year you can imagine people actually remembering a decade from now."
Named one of the most memorable political ads of 2014 by PBS NewsHour, "Spelling Bee" shows how when a senator votes with Barack Obama 90% of the time, it can be hard to tell the difference between the two.
Running against incumbent Dan Maffei, former federal prosecutor John Katko faced a seasoned opponent who had won tough elections before. This spot featured Rudy Giuliani endorsing Katko and helped propel him to a landslide victory.
As one of the most contested Senate races of 2014, one of the greatest challenges in North Carolina was producing spots able to cut through the clutter and stand out. This ad used Kay Hagan’s own words from six years earlier to narrate the NRSC’s closing spot against her and highlight to voters that by her own measure, Hagan had not earned re-election.
Staci Appel made one of the biggest gaffes of the year when she argued against revoking the passports of terrorists during a debate that was held on September 11th. Appel attempted to backtrack from her comments, but this NRCC spot made sure voters remembered Appel’s words and held her accountable for her bad judgment.
More money—$16 million—was put behind this ad than any political issue ad in history. Democratic strategist Bob Shrum credited "Ashley's Story" with winning Ohio—and the Presidency—for George W. Bush.