Issues and Independent Expenditures

Chinese Professor

Chinese Professor

James Fallows of The Atlantic called "Chinese Professor," "the first ad of the year you can imagine people actually remembering a decade from now."

Spelling Bee

Spelling Bee

Named one of the most memorable political ads of 2014 by PBS NewsHour, "Spelling Bee" shows how when a senator votes with Barack Obama 90% of the time, it can be hard to tell the difference between the two.

Gas Tax

Gax Tax

In a tight Massachusetts gubernatorial race, “Gas Tax” played a significant role in portraying Martha Coakley as uninformed and out of touch, and in helping Charlie Baker prevail.


Rudy-Katko

Rudy-Katko

Running against incumbent Dan Maffei, former federal prosecutor John Katko faced a seasoned opponent who had won tough elections before. This spot featured Rudy Giuliani endorsing Katko and helped propel him to a landslide victory.

Own Words

Own Words

As one of the most contested Senate races of 2014, one of the greatest challenges in North Carolina was producing spots able to cut through the clutter and stand out. This ad used Kay Hagan’s own words from six years earlier to narrate the NRSC’s closing spot against her and highlight to voters that by her own measure, Hagan had not earned re-election.

Obnoxious

Obnoxious

“Obnoxious” used the surprise endorsement of Cory Gardner by The Denver Post to paint a clear distinction between the two candidates. The Post endorsement fueled Gardner’s momentum, and he went on to defeat Mark Udall.


Fools

Fools

Staci Appel made one of the biggest gaffes of the year when she argued against revoking the passports of terrorists during a debate that was held on September 11th. Appel attempted to backtrack from her comments, but this NRCC spot made sure voters remembered Appel’s words and held her accountable for her bad judgment.

Ashley's Story

Ashley's Story

More money—$16 million—was put behind this ad than any political issue ad in history. Democratic strategist Bob Shrum credited "Ashley's Story" with winning Ohio—and the Presidency—for George W. Bush.

Olympics

Olympics

Seeking to highlight Governor Romney's record turning around the 2002 Winter Olympics, Restore Our Future enlisted the help of former Olympic officials and gold medalists.

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